Yes, its true, Keela and Jonathan are working about a hundred and sixty weeks behind me. Hopefully I can bring them up to speed in time for week 188.
Week 188 is likely to be written by a new member of Central: Linda Hoecker. I’m really pleased to be able to welcome Linda to the team. We were previously colleagues at IDEO, which is where for the first time, as Daniel Kushner recently put it, under Linda’s reign the San Francisco office actually ran smoothly. So now Linda is here. At first, to help sort out our studios, and then help prepare us for growth and see where that takes things. We’re lucky to have her, and even within a couple weeks, things have been running better and overall there’s been a lighter step to how we work.
We’re in one of those unenviable situations where there’s only two weeks left to a several year long project. There’s so much to do. 336 photos have to be selected, uploaded and then written about online. All the text and details have to be written. An entire 350 page (and growing) toolkit is being shaped and drafted as we speak. Plans, strategy, business models and launch projects are being hatched. All for our incubated client. Which, now in a couple of weeks, we get to pull the wrappers off of and start speaking publicly about our work with them.
What is exciting about the work with our client is how it will shift into a new kind of relationship where we’re no longer being hired as consultants to help achieve the goals of the client’s organization, but now we’re helping to define the goals as well as develop the opportunities for the client. For us, we get to build an organization of people, infrastructure and parts in order to creatively tackle their goals. It’s really quite a luxury.
As I write this, the BERG fellas are staring at me. From the cover of the latest ICON magazine. On the cover it says, BERG invents the near future. If you don’t already stalk them online, it’s a great piece on them and the three principals (Matts, and Jack). In the article there’s a line I like:
The trouble with the modern world, the guys agree, is that designers are used by business to achieve the goals of business– not the other way around.
Firms like BERG, of which there are but a few, fall into this category of being incredibly smart not just about the process of design, but also business and the system that built stuff falls into. It’s great to see. Inspiring too.
In the near future, which we’ve not yet invented for ourselves, we’re to be dipping our toes into conservation and the complex systems existing there. In the mean time, I must get back to the moving parts of one machine, and contribute to our own, now smoothly running machine.