Call us: (001) 415-339-9318
For inquiries email: hello at centralstory dot com

Calling for Entries: Have you used the Squiggle?

Posted by Damien on October 28, 2011

You may have noticed, we have three live sites for Central right now. Version 1 and Version 2 besides this one. This was born from the idea that Weightshift would collaborate with us annually to redesign our look in line with our developments. In this latest temporary site we lost the Squiggle page and so we’re going to make one now. A dedicated place to the Process of Design Squiggle because it turns out that it’s been spotted in dozens of different places, is used by many more people than we know about, and so we’d like to promote those. Here.

The Design Process Squiggle

So if you’ve used the Design Squiggle, or seen it in action, send us a photo and the credit we can put with it. And we’ll drop it on the site. Right now, we have versions of it in books, on web sites, on T shirts, in wood, on someone’s forearm… and so on.

Send submissions to our hello email address. We look forward to seeing them. And from time to time, if we really enjoy your usage of it, we’ll be in touch about sending you a T Shirt.

They said so, and it was done so.

Posted by Damien on June 17, 2011

Weightshift came in on Tuesday for a working session, and by Thursday they’d transformed what you’re looking at. Yet anether great experience collaborating with them, made even sweeter by the fact that they stopped everything else to do so, for two days this week. As they sat down at the large table in Studio 6, Naz explained that they’d like to launch the new site before Scott got on a plane on Friday. Scott is off back to Chicago today, and we’ve got a shiny new site.

And yes, there are some subtle changes. In how we explain what it is we do. Now with a little more focus, and some examples to explain it, we’re able to tell the story of how we create value for our clients and their customers or stakeholders. We’re less a design firm, and more a consulting firm who uses the design process to help our clients. Think IDEO/Participle + StoneYamashita + Project M. We understand how design changes things, people, groups, systems and the way people see the world. So we embed a creative approach to helping organizations transform themselves. And much of the time we work on transforming the relationships that they have with their customers or the people they’re trying to help. The ‘trying to help’ comes from the fact that much of our work is with Foundations or Non-profits, and the relationship that they have with their grantees or communities is typically very different from how a brand interacts with a consumer.

Also new this week is that we’ve moved in a new organization we’re incubating. The non-profit is working from our studios as we help them relaunch and develop plans for the future. This is an ideal situation where we get to closely collaborate with our client as we work side-by-side with them to launch the ideas we’ve developed over the last year. We get to support them by managing the infrastructure that can get in the way of focusing on creating the successes they need to have in order to grow and create impact. And we’ll help them grow their team to ensure this can happen. So stay tuned for more, especially if you’re looking for truly exciting work in the community + city redesigning space. And yes, we will mention the company once they’ve relaunched. We don’t mean to be so vague. We just have be so.

Earlier this week, Cameron Sinclair and some of his development team from Architecture for Humanity dropped by. Cameron on an electric bicycle of course. They spent a couple hours with us going through projects and talking to us about ways we could get involved. We found many possible opportunities and we’re really looking forward to making them happen over the next few months. Sometimes it is hard not to get too excited about the fact that these kinds of people come to spend time with us to find ways to work together.

And then yesterday I had a very interesting lunch with the editor of Places Journal, on Design Observer. If you’ve not read last weeks Architect Barbie piece yet, you should do so once you’ve finished here. Places is a long-format blog that used to be a print journal founded nearly 30 years ago by faculty from MIT and Berkeley which publishes articles on contemporary architecture, landscape and urbanism, with particular emphasis on the public realm as physical place and social ideal.

Those of you that might know me personally, know that I have a fetish for printed matter, journals, magazines and books. So some of the conversation with Nancy Levinson did find its way to print versus online. I’ve always had a tremendous amount of respect for Design Observer and continue to be so with what Winterhouse are doing with the growing media empire. It was great to spend a little time with an architect who is helping shape the public discussion of the future of physical space in such a rich way. I’m doing everything I can to stop myself from suggesting that we resurrect the printed version of the Journal….

The week isn’t over yet, which means we definitely have to check in with the Ride Alabamboo team riding across the States. We need to ask them if Cameron Sinclair can have one of their T Shirts. He loves them. Earlier this week they were in Paris. In Arkansas that is. Check on their progress here, and if nothing else, shoot them an email of support to help them with this epic journey of theirs. We’re going to start on plans for making their arrival an event to remember.

I just got off the phone with the documentary producer Patrick Sammon, who’s put together an excellent team to tell the Alan Turing story. As a personal project, I’m trying to continue the family history of supporting Turing by helping Patrick with bringing the film to the US by raising some funds to do so and with other things. If you don’t already know, Turing was an important figure in computer history and his direct impact on saving a tremendous amount of lives during the second world War. His story is unfortunately a tragic one and this film, for the first time, tells the story of who Alan Turing was and what he did for his country and science overall. And as you can imagine, the film making process is an incredibly difficult one and so I’ll be looking for help in the future with what I’m doing. If you’re in the UK, you’ll be able to see this film on TV later this year.